Paddling Towards A Greener, More Sustainable Future


100,000 +

Trees Planted In Critical Regions

3 Million

Tones Of c02e Offset To Date

Planet Friendly Paddlers

Sustainability isn't just a buzzword; it's our guiding principle. Our commitment to sustainability goes beyond the superficial; it's ingrained in every aspect of our design and manufacturing process. We believe in crafting boards built to last, ensuring longevity and reducing the need for frequent replacements that contribute to excess waste. With every stroke, our paddleboards carry a promise to tread lightly on the earth, embodying durability without compromising our planet's well-being.

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Our Incredible Partners

We're thrilled to announce our collaboration with Surfers Against Sewage, a dynamic organization at the forefront of the battle for clean water, the fight against plastic pollution, and the restoration of our precious oceans. Together, we are embarking on a mission to safeguard marine ecosystems, preserve the beauty of our coastlines, and ensure the well-being of both present and future generations.

Through this groundbreaking partnership, we've taken a bold step towards environmental sustainability by committing to plant a tree in some of the world's most endangered habitats for every board sold! To date we have planted an astounding 100,000 trees. These trees are now taking root in critical regions such as Madagascar, Kenya, and Uganda, where the urgent need for reforestation is undeniable.

We are partnered with Clearcycle, a reverse logistics company. Any products they receive that aren’t in mint condition and capable of resale are refurbished and sold. This process has multiple benefits. Firstly, it helps to prolong the lifespan of the product and reduces environmental impact by keeping it out of landfill. Secondly, it drives the future of a circular economy, where manufacturer waste is kept to a minimum.

Eco Materials

We prioritise recycled fabrics where we can when designing stage of our products. Our Cruise Lite models feature laser-etched designs which minimises waste and the use of hazardous dyes and materials. All our Bluefin T-shirts are made of 100% recycled materials while our Heatwave changing robe uses 60% recycled sherpa fleece.

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Sustainability Is At The Heart Of Everything We Do

Longevity Of Products

Our boards are crafted with longevity in mind, promising a lifetime of adventures. This commitment not only minimizes waste ending up in landfills but also enhances the potential for boards to be cherished second-hand by more paddlers. It's our way of ensuring that every board brings lasting joy and less environmental impact.

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Sustainability Is At The Heart Of Everything We Do

The Bluefin Team

Our Bluefin team's environmental passion influences everything we do, from design to marketing. This commitment leads to impactful decisions supporting our sustainability goals, like beach clean-ups, second-hand board sales, and using recycled materials. These efforts collectively push us towards a greener future.

The Family Behind The Brand

Recyclable Packaging

If you’ve bought anything from us recently, you’ll know that we’ve reduced the amount of plastic we use to package our products. Our entire range of boards and paddles is now elegantly packaged in recycled paper, significantly reducing our reliance on single-use plastics. We’re continuing to phase out any remaining plastic used in the process and aim to be 100% plastic free in the next five years.

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